Category Archives: Outdoor Design

20 Most Creative Ads on Buildings

You’ve probably already seen our huge list of World’s Strangest Buildings, and now it’s time to see how buildings can be creatively used  in advertising.

Yesterday I was walking by an office building and looked up and saw a huge sign on it: “Affection”. As it turns out, it’s the name of an IT company that is renting some office space in that building. However, from a mere mortal’s point of view, it may seem that the whole building belongs to them.

If a plain logo can have such a strong impact when placed on a building, this means that after putting some creativity in your message – it could have a tremendous success. Besides being on 24 hours a day, ads on buildings also target a specific audience according to location.

To sum up, building advertisements are BIG, powerful, location-based and always on. And if they are really good – they also end up here on Bored Panda.

So,  let’s take a look at 20 most creative examples of ads placed on buildings and afterwards tell us: which one do you like best?

1. Coop’s Paints (Insurance Ad)

Advertising Agency: TM Advertising , USA, Dallas

2. Wash Me

Alco – extremely concentrated industrial cleaning products. Advertising Agency: Alma, Santiago, Chile

3. Axe : Calendar

Advertising Agency: When Gee, Seoul, South Korea

4. In An Absolut World

Advertising Agency: TBWA Berlin

5. Allstate Insurance: Marina Tower

Advertising Agency: Leo Burnett Chicago, USA

6. Powerhouse Gym

Advertising School: Savannah College of Art & Design, Savannah, USA

7. Coca-Cola : Refresh On The Side Of Life

Advertising Agency: Maclaren McCann, Toronto, Canada (thanks Cutie)

8. Vodafone : Make The Most Of Now

Agency: BBH London

9. Anando Milk – Superhuman Powers

Advertising Agency: McCANN ERICKSON, Mumbai, India

10. Inception: The Dream Is Real

Advertising Agency: unknown

11. Lego Block

Advertising Agency: unknown

12. Check The Gas

Advertising Agency: unknown

13. Pepsi and Nescafe

Advertising Agency: unknown

14. Pantene Anti-Breakage Shampoo

Advertising Agency: Grey Canada, Toronto, Canada

15. Red Bull : City Scramble

Advertising Agency: Kastner & Partner, Sydney, Australia

16. Siemens Mixer

Advertising Agency: unknown

17. Nike Football

Advertising Agency: unknown

18. Nike Sport

Advertising Agency: unknown

19. Mini: Vending Machine

Advertising Agency: unknown

20. Kill Bill Vol. 1

Adopted from http://www.boredpanda.com/creative-ads-on-buildings/

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5 Design Lessons Learned from Billboard Ads

Billboard ads are useful advertising vehicles because they contain a lot of information in a small, eye-catching package. Marketing professionals who understand this idea can integrate the techniques used in creating billboard ads to create powerful ads that are effective and cost efficient.

To see why this is the case, here are five design techniques that marketing professionals can borrow from successful billboard advertisements that can help them create better advertisements.

1. Minimise the Amount of Text Used

Minimise the Amount of Text Used 5 Design Lessons Learned From Billboard Ads

Some marketing professionals tend to include too much text in their advertisements. Adding too much text in your advertisements is a bad idea because it reduces an ad’s ability to convey information to people. This is true because most people don’t have the time to look over a wordy ad that is hard to read while on the go.

One way to solve this problem is to use short phrases in your advertisements. Here are some examples of short phrases that are used in many successful billboard campaigns:

  • A short slogan.
  • A small catch-phrase.
  • Various adjectives that describe the product’s usefulness.

These small phrases are useful in advertisements because most people tend to scan quickly over an ad for useful information while they are on the go. Therefore, try to use these small chunks of text in your ads whenever you want to deliver information quickly to your audience.

2. Use Simpler Design Elements

Use Simpler Design Elements 5 Design Lessons Learned From Billboard Ads

Some marketing professionals use fancy fonts, fancy colours and large logos in their advertisements. While these design elements grab people’s attention, they also make it jolly difficult for some people to understand an advertisement’s message. This is the case because some people have a hard time reading text or logos that use fancy fonts or colours in their design.

One way to reduce this problem is to incorporate simple colour schemes into your advertisements. These design elements can help advertising professionals create better ads because they are easy to read and easy to use.

Here are some suggested colours and fonts that many billboard advertising professionals have used successfully:

  • Lighter shades of green or red seem to work well in ads that need bold colours to make a product stand out.
  • Medium shades of yellow are useful for ads that want to catch a person’s eye without being harsh.

3. Incorporate Pictures for Ads in Long-term Campaigns

Incorporate Pictures for Ads in Long term Campaigns 1024x338 5 Design Lessons Learned From Billboard Ads

Many successful long-term billboard advertising campaigns use pictures to convey their messages to people. This technique works in many long-term advertising campaigns which feature products people use every day. This is true because many people use images of products to help them remember which products they use each day. Here are examples of pictures that have worked in long-term billboard advertising campaigns:

  • Pictures of animals that are located near the product have done well.
  • Pictures of children using the product have also done well.
  • So have pictures of someone using the product.
  • Using these pictures in the design process is especially useful because they can help advertising professionals build brand recognition and brand loyalty for their clients.

4. Consider 3D Elements

Consider 3D Elements 5 Design Lessons Learned From Billboard Ads

Today’s new multimedia technologies have made it possible to incorporate 3-D design elements into many ads for products. These design elements take advantage of an ad’s proportion, size and depth to create eye-catching designs that can be used to pitch successfully products and services. For this reason, using 3-D design elements is becoming quite popular nowadays.

If you want to use three-dimensional elements in your ads, here are some ideas that help you come up with some design ideas for your ads.

Vary the Ad’s Tint or Tone

Many designers of successful 3-D ads vary an ad’s tint or tone to add the appearance of contrast or depth in an ad. These simple techniques can be very useful to showcase a product’s best features because they can be easily customised to vary the product’s proportion, size and depth in such a way that it shows of a product’s best features quite well.

Use Three Dimensional Objects

Three dimensional objects such as cubes and cylinders are easy to incorporate into many ads. This is true because many products that people use every day are shaped like cubes and cylinders. As a result, ad designers can easily find ways to manipulate three-dimensional objects to create eye-catching ads that quickly convey useful information.

5. Integrate Objects of Differing Sizes

Integrate Objects of Differing Sizes 5 Design Lessons Learned From Billboard Ads

Many eye-catching ads use objects of different sizes to maximise the amount information that is used in an ad space. This technique is particularly useful for maximising the impact of ads located in obscure locations because most people can notice differences in size from a far distance quite well.

As a result, try to experiment with objects of different sizes to see which sizes work best for your project. It might be just the thing you need to maximise the impact of ads located in obscure locations.

Adopted from http://www.designjuices.co.uk/2011/02/design-lessons-opinion-billboard-advertising/

20 Coolest Billboards From Around the World

The world of contemporary advertising is increasingly dominated by high-production multimedia events, acts of guerrilla marketing and viral Internet campaigns. In this context it could be thought that the billboard is becoming eclipsed as an advertising tool. The reality is that the billboard continues to be a marketing form that produces amazingly inspirational and inventive designs. This post brings together 20 examples of the coolest billboards of recent years.

1-absolut-ritual.jpg

Absolut Vodka’s long-running ad campaign is one of the most successful branding operations in recent history. This Christmas-themed billboard has the iconic bottle shape formed in illuminated Christmas tree lights.

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In Spring 2010, the MAK Center for Art and Architecture in Los Angeles presented the exhibiting project, How Many Billboards? Art in Stead. The exhibition is an ambitious urban project with 21 leading artists commissioned to create billboard artwork to be sited around the city. This piece is by artist Kerry Tribe.

3-bmw-m3.jpg

BMW’s ad in central Moscow, at 15-metres tall and 400-metres long, is surely one of the biggest billboards ever seen. The panorama features life-size BMW models, made with a combination of real parts and synthetic materials, anchored to the ads surface to create an impressive sense of motion.

4-oliver-khann.jpg

During preparations for the 2006 FIFA World Cup in Germany, Adidas created a variety of ad campaigns, commercial installations, guerrilla marketing and billboards. This vast image of Germany’s goalkeeper Oliver Kahn was attached to a bridge at the entrance to Munich airport.

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This billboard was part of a Christmas and New Year ad campaign presented in several European cities, with Ikeas’ furniture and happy customers three-dimensionally representing the message of ‘Joy’.

6-dhl.jpg

This billboard takes the sculptural form of an enormous postal parcel, to emphasise DHL’s capabilities of transporting heavyweight shipments.

7-look.jpg

A powerful billboard and three-dimensional installation combination is employed to carry this road safety message, urging backseat passengers to fasten their seatbelts.

8-cool-paint.jpg

Nationwide Insurance’s triptych billboard, paint spill and car park installation in Columbus, Ohio, is outdoor advertising on a grand scale.

9-ipod-itunes.jpg

Apple’s ad campaigns are always at the leading edge of inspirational marketing design, such as this billboard for iPod and iTunes.

10-quit-plan.jpg

Quitplan offers a comprehensive program to help smokers overcome their addiction. This eye-catching billboard gets the message across with the ad’s support dressed as a cigarette butt and ashtray.

11-nike.jpg

This billboard concept for Nike Run uses a super-real trompe l’oeil effect.

12-old-timer.jpg

This striking ad frames a road tunnel in Austria, creating the unsettling sensation of driving straight into a woman’s mouth. Oldtimer is a chain of restaurants located around Austria’s road network.

13-mammoth.jpg

Mammoth Mountain is California’s premier winter resort, a top destination for skiers and snowboarders, as reflected in this billboard.

14-formula.jpg

This billboard concept for Formula Toothpaste aims to reflect the teeth-strengthening qualities of the product.

15-soho.jpg

Levis jeans have always had very strong branding across all advertising media including billboards. This example features a section of a giant pair of 501s, unbuttoned to reveal realistic detailing in the denim, stitching, buttons and rivets.

16-bic-razors.jpg

This billboard and mown-grass composition advertises the trimming potential of Bic Razors.

17-regency.jpg

This awesome billboard ad has Maker’s Mark bourbon pouring into a tanker truck.

18-pattison.jpg

This ad for the Naval Museum of Alberta in Canada uses an optical illusion to link the billboard support to the image of a submarine’s periscope.

19-berger.jpg

Calcutta-base Berger Paints created this billboard for their Natural Finish Colours range, using cut out roller strokes so the sky appears to be painted on by the dangling decorator.

20-law-n-order.jpg

This clever billboard from New Zealand advertises Law & Order, a television police drama, with the cop bending the ad’s light fitting during a suspect’s interrogation. The design reflects the how contemporary billboards continue to be an effective and often inventive medium for advertisers to find new ways of relating their message.

Adopted from http://artatm.com/2010/05/20-coolest-billboards-from-around-the-world/