Billboard ads are useful advertising vehicles because they contain a lot of information in a small, eye-catching package. Marketing professionals who understand this idea can integrate the techniques used in creating billboard ads to create powerful ads that are effective and cost efficient.
To see why this is the case, here are five design techniques that marketing professionals can borrow from successful billboard advertisements that can help them create better advertisements.
1. Minimise the Amount of Text Used
Some marketing professionals tend to include too much text in their advertisements. Adding too much text in your advertisements is a bad idea because it reduces an ad’s ability to convey information to people. This is true because most people don’t have the time to look over a wordy ad that is hard to read while on the go.
One way to solve this problem is to use short phrases in your advertisements. Here are some examples of short phrases that are used in many successful billboard campaigns:
- A short slogan.
- A small catch-phrase.
- Various adjectives that describe the product’s usefulness.
These small phrases are useful in advertisements because most people tend to scan quickly over an ad for useful information while they are on the go. Therefore, try to use these small chunks of text in your ads whenever you want to deliver information quickly to your audience.
2. Use Simpler Design Elements
Some marketing professionals use fancy fonts, fancy colours and large logos in their advertisements. While these design elements grab people’s attention, they also make it jolly difficult for some people to understand an advertisement’s message. This is the case because some people have a hard time reading text or logos that use fancy fonts or colours in their design.
One way to reduce this problem is to incorporate simple colour schemes into your advertisements. These design elements can help advertising professionals create better ads because they are easy to read and easy to use.
Here are some suggested colours and fonts that many billboard advertising professionals have used successfully:
- Lighter shades of green or red seem to work well in ads that need bold colours to make a product stand out.
- Medium shades of yellow are useful for ads that want to catch a person’s eye without being harsh.
3. Incorporate Pictures for Ads in Long-term Campaigns
Many successful long-term billboard advertising campaigns use pictures to convey their messages to people. This technique works in many long-term advertising campaigns which feature products people use every day. This is true because many people use images of products to help them remember which products they use each day. Here are examples of pictures that have worked in long-term billboard advertising campaigns:
- Pictures of animals that are located near the product have done well.
- Pictures of children using the product have also done well.
- So have pictures of someone using the product.
- Using these pictures in the design process is especially useful because they can help advertising professionals build brand recognition and brand loyalty for their clients.
4. Consider 3D Elements
Today’s new multimedia technologies have made it possible to incorporate 3-D design elements into many ads for products. These design elements take advantage of an ad’s proportion, size and depth to create eye-catching designs that can be used to pitch successfully products and services. For this reason, using 3-D design elements is becoming quite popular nowadays.
If you want to use three-dimensional elements in your ads, here are some ideas that help you come up with some design ideas for your ads.
Vary the Ad’s Tint or Tone
Many designers of successful 3-D ads vary an ad’s tint or tone to add the appearance of contrast or depth in an ad. These simple techniques can be very useful to showcase a product’s best features because they can be easily customised to vary the product’s proportion, size and depth in such a way that it shows of a product’s best features quite well.
Use Three Dimensional Objects
Three dimensional objects such as cubes and cylinders are easy to incorporate into many ads. This is true because many products that people use every day are shaped like cubes and cylinders. As a result, ad designers can easily find ways to manipulate three-dimensional objects to create eye-catching ads that quickly convey useful information.
5. Integrate Objects of Differing Sizes
Many eye-catching ads use objects of different sizes to maximise the amount information that is used in an ad space. This technique is particularly useful for maximising the impact of ads located in obscure locations because most people can notice differences in size from a far distance quite well.
As a result, try to experiment with objects of different sizes to see which sizes work best for your project. It might be just the thing you need to maximise the impact of ads located in obscure locations.