What is Exhibition Design?

Exhibition design refers to the creative process involved in planning how to display, market, promote and advertise a company or organisation at a trade show or exhibition. It served as a platform for conveying messages, stories and objects of a particular brand to their targeted audiences. It is a continually evolving field, drawing on innovative, creative and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space.

There are variety categories of exhibit, ranging from museum exhibitions, to retail and trades show spaces, to themed attractions, zoos and visitor centers. All of them are aim to communicate a message through engaging their audiences in meaningful and compelling interactions.

Exhibit design is a collaborative process, integrating the disciplines of architecture, landscape architecture, graphic design, audio visual engineering, digital media, lighting, interior design and content development to develop an audience experience that interprets information, involves and engages a user and influences their understanding of a subject.

Exhibition designers work closely with graphic designers, content specialists, architects, fabricators, technical specialists, audiovisual experts, and, in the case of museums and other mission-based institutions, stakeholders like community members, government agencies and other partner organizations throughout the planning and design process.

In order to unleash the most effective, engaging and appropriate methods of communicating a message or telling a story, the design process sometimes will resemble the architectural process or schedule, moving from conceptual plan, through schematic design, design development, contract document, fabrication and installation.

The prime step is to create a thematic direction and develop creative and appropriate design solutions to achieve the interpretive and communication goals of the exhibit, follow by translating the visual language of the designs into detailed documents that provide all the specifications required to fabricate and install an exhibition.

Adopted from http://en.wikipedia.org/wiki/Exhibit_design

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